of buyers’ agents said staging helped buyers imagine a property as their future home.
Alex Giroux / The research
Not just
“trust me bro.”
The numbers behind thoughtful property marketing. Explore the research, see the sources, and understand what each statistic actually says.
Presentation & possibility
Help buyers see a home.
NAR 2025 · Home staging overall
of sellers’ agents observed less time on the market for staged homes.
of sellers’ agents reported offers 1–10% higher with staging.
These are agents’ reported experiences with home staging overall, not results specific to virtual staging or a promise of a higher price or faster sale. Virtual staging changes the photos; the digital furnishings won’t be present during in-person showings.
Read NAR’s 2025 staging findingsThe case for visual marketing / NAR research
Give buyers something
worth a closer look.
Photos, video, and virtual tours each have a place in the home search. Here’s what the National Association of REALTORS® reports.
The photograph earns
a closer look.
My approach: use light, composition, and a clear view of the space to help a buyer understand what makes the home worth seeing.
Explore the buyer and agent survey charts
01 / BUYERS’ PERSPECTIVE
What buyers find useful online
Share of buyers who used the internet and rated each feature “very useful.” Selected visual features; all buyer ages.
Exhibit 3-6 · page 56
02 / BUYERS’ AGENTS’ PERSPECTIVE
What agents say matters to clients
Share of buyers’ agents reporting these listing features were “much more” or “more” important to their clients.
Buyers’ agent perspective · page 10
How I apply the research to your listing
Photos show the detail.
Thoughtful images of the rooms, light, and features a buyer needs to see.
Video tells the story.
A planned walkthrough and social edits that give the property a sense of flow and character.
A tour adds context.
A way for buyers to explore the space and understand how it fits together.
These are separate national surveys with different questions and respondent groups. The percentages are not additive and do not measure sale-price increases, faster sales, or Alex’s own results.
View the chart data and source notes
| Feature | Buyers: “very useful” | Buyers’ agents: “much more” / “more” important |
|---|---|---|
| Photos | 83% | 73% |
| Floor plans | 57% | Not included in this chart |
| Virtual tours | 41% | 43% |
| Videos | 29% | 48% |
Buyer survey: 2025 report, Exhibit 3-6, page 56. Agent survey: 2025 Profile of Home Staging, page 10; survey conducted February 2025, with 1,266 usable responses overall. These selected features do not reproduce every category in either report. Alex’s marketing approach above is his interpretation of how to apply the findings.